Sultan Of Sultans (SOS) is a contemporary brand and cultural project founded by Ahmer Kalam, a former award-winning advertising executive, in 2020. Emerging amid the upheaval of the pandemic, the brand focuses on driving conversations about the issues we care about, particularly exploring the intersection of culture and identity. While much of the artwork is created by Kalam, Sultan Of Sultans provides a platform for artists, photographers, and designers to share their unique stories. Inspired by iconic cultural brands, Sultanofsultans aims to create a significant impact on contemporary discourse, redefining street style and social commentary.